sarrah- Show & Tell Fashion mademoiselle jules blog

Meet Sarrah Sheiner, a phenomenal lady who proves that you can have it all –from a successful career to an amazing family life. She serves as a true inspiration to women, including moi.

In case you haven’t already heard, Sarrah is the president of Show and Tell Fashion, a Canadian bi-coastal distribution company that carries clothing, shoes and accessories from lust-worthy brands across the globe. With exclusive rights to Gypsy05 (my favorite), Black Orchid Denim (amazing jeans), and Bailey44 (best blazer), CHRLDR (great workout tee), Paula Bianco (love their infinity scarves), ... just to name a few, it is no surprise that the business has skyrocketed since its debut in 2008.

One thing that distinguishes S&T from other companies of the like is their strong ties with both the brands and consumers, focused on making women look and feel fabulous in everything they wear. If we can learn something from this business model it’s that being pleasant and enthusiastic always pays off.

show and tell fashion fashion blog mademoiselle jules mlle

Her successes were further recognized just last year when she was chosen as a finalist for the RBC Canadian Women Entrepreneur Awards for the Deloitte Start Up Award. This contest is all about acknowledging the nation’s most influential and thriving businesswomen. She fully deserved being honoured in this challenge!

Sarrah Sheiner show and tell fashion fashion blog mademoiselle jules mlle

I think that many of us can agree that being happy is the ultimate measure of success. For Sarrah, this also means carefully balancing her busy work schedule with being a great wife and mom to two young boys. With a combination of focus, passion and wine, she juggles it all while looking effortlessly chic in the process! 

sarrah sheiner show and tell fashion blog mademoiselle jules mlle

I asked Sarrah to describe her style and to share some of her essentials and little secrets:

Your Inspiration : Spring/Summer 2015, bring out your inner hippy, delux style! 

Your signature : My style is feminine and timeless, but with a laid back, edgy twist. 


Top : my favorite white or grey T-shirt under anything!

Jeans : Black Orchid 

Evening : the perfect black dress

Lingerie : Hanky Panky or Eberjay

Swimsuits : new Gypsy Sand collection

Coat : Moncler…the warmer the better

Bag : I like them all….not loyal

Flat : a good pair of sneakers…fancy or athletic

Sunglasses : right now I am into my mirrored Oliver People’s

Watch : Rolex

Accessories: I'm a minimalist. I am always attracted to different accessories but don’t wear a ton: My wedding rings, watch, stud earrings, a few evil eyes…and I always have a hair elastic around my wrist.

Fashion stores : cant choose

One Fashion trend you would love to see come back : Flare Jeans…they are back and flattering.

… and one you aren’t sad to see go ? I am very over platform sneakers + Peplum …YUK


Hair : when someone else washes and blow drys it

Skin : Skin Ceuticles (everything) & my new favorite Chantecaille Rosewater

Makeup : Armani

Lips : Nars and always La Mer lip Baume

Mascara : Guerlain

Fragrance : Amber oil

Workout routine : Pilates, Spinning and a circuit

Her Favorite :

Restaurants : Liverpool, Milos, anywhere with amazing authentic pizza!

Coffee place : At home made by my husband

Brunch : Beauty’s

Lunch place : Orange Julep with my kids

Drinks :Wine!

City : I love NY for 48hrs, I love Florence, , I love Bangkok, I love Buenos Aires, I could go on an on…

Vacation destination: I cannot choose…I love Italy, the Caribbean with my family, but my favorite trips have been to Africa.

Relaxing week end: I don’t know how to relax!!!

Movie : Its Complicated

Book : The Alchemist

App :Instagram!

Sarrah sheiner show and tell fashion blog mademoiselle jules

Instagram : Filter: #nofilter Hashtag: #sweetbabyjames #luckyluke #showandtellfashion

Music : Right now, Up Town funk…singing and dancing my car with my kids

Dreams & Secrets

Her bucket list : visit every continent

Something we don’t know about you: I hate Cats 

Photography by : Patricia Brochu