Bettyray
"People" is a section dedicated to individuals whom I admire and who inspire me. Young entrepreneurs who have a way of juggling their professional and personal lives with style and grace.
Tara caught my attention at "Music in the Park" two years ago. She's an energetic, very stylish mother of two adorable little girls. We have a similar lifestyle and click immediatly! When she told me that she was starting a business, I was impressed and very eager to learn more. At her official launch, I instantly fell in love with her beautiful jewelry and I've been hooked on BettyRay since. I'm very happy to be covering this story of two talented partners starting a homegrown business.
It Takes Two: The Bettyray Story
Like most good things, Bettyray came from a need. They always say girls want to have fun, but Bettyray founders Emmie & Tara felt that women should too. They then set off to build an e-shop that would provide working women and mothers, who don’t have time to comb the market for that perfect piece, with an eclectic line of jewelry.
Bettyray is also a family affair.
With that desire to curate well designed and easy to wear products, Bettyray is the personal project of these two women. Having worked for major fashion retailers their whole careers, two estranged cousins found themselves side by side amidst the hustle of one label’s product department. As if meant to be, Emmie & Tara found in each other similar values and sense of style, as well as the desire to start something smaller and of their very own after having each had children. Two of their children were born on the same day, Betty & Ray are their middle names.
Tara
Her style, her essentials, her favorites, …
Your Inspiration : To be fashionably comfortable, effortless but still look put together.
Your signature : skinny jeans a sweater and statement necklace
Fashion
Top : knit sweaters, plaid shirts, blouses, cool sweatshirts
Bottom : skinny jeans; JBrand, AG, Black Orchid
Evening : Leather JBrands, Parker Blouse and Bettyray statement necklace or earrings
Lingerie : Hanky panky and Gap body (boring I know…)
Swimsuits : VIX
Coat : Michael Kors and DVF
Bag : Goyard Tote, Annabel Ingall Tote, Alexander McQueen Satchel
Heels : Saint Laurent
Flat : Sandro Leopard high tops
Sunglasses : Prada tortoise-shell frames with a hint or purple, or Tortoise-shell ray ban wayfarer
Watch : Cartier
Accessories: Bettyray, vintage
Fashion stores : Zara, H&M, Holts, TNT, 1861, Aritzia
One Fashion trend you aren’t sad to see go ? Acid wash
Beauty
Hair : Georgia at Deauville, makes hair look fabulous and it lasts
Skin : Spectro Gel, Kiel’s moisturizer
Makeup : Nars, Chanel and Armani
Mascara : Lancome baby dolls
Fragrance : Hanae Mori
Beauty routine : moisturize all the time
Workout routine : Ballet bar, running, pilates, TRX (I am a gym rat, love it all).
Spa : facials are a must at “Estee Linda,” have been going to her since I was 12
Mani & pedi : Sandra nails
Culture:
Restaurant : Liverpool House
Coffee place : Starbucks (am hooked)
Brunch : Beauty’s
Lunch place : National for kale salads or Pizza Napoleatana with kids
Movie : Been more into TV shows lately like: Game of Thrones, Breaking bad, Homeland
Music : Am all over the place, love new but also love oldies like the Beatles
Book : Most recent book I read and loved was “The Chocolate Money” am also loving Jessica Seinfeld’s new cookbook- “The Can’t Cook Cookbook.”
App : Love the Montreal Parking App! So helpful
Instagram : Love all!
Music:
Songs to …
Dance : Love Timber with Pit bull and Keisha
Cry : Everybody hurts- R.E.M old school
Fall in love : One love- U2 and Mary J. Blige
Cheer you up: Call me baby because my girls, 2 and 4 years old, always sing along and break into hardcore dancing
Sing in the shower : Don’t really sing in shower lol
Listen in the car : Florence and the Machine
To relax : Luminieres
Emmie
her style, her essentials, her favorites, …
Your Inspiration : easy, casual & comfortable
Your signature : a basic white ribbed tank top…I wear it under everything!
Fashion
Top : basics are best
Bottom : are there bottoms that aren’t jeans? J brand (currently obsessed with boyfriend jeans)
Evening : whatever I was wearing during the day and just add lipstick
Lingerie : Agent Provocateur
Swimsuits : J Crew
Heels : I can’t walk in heels, I stick to flats!
Sunglasses : searching for the perfect pair
Watch : Cartier
Accessories: currently obsessed with statement necklaces
Fashion stores : I’m online shopper (Aritzia, J Crew, Madewell)
Beauty
Makeup : Nars
Lips : Vaseline and lip gloss
Mascara : bad gal by Benefit
Fragrance : iris nobile (acqua di parma)
Beauty routine : I don’t really have one and I don’t workout
Culture :
Restaurant : Lucca, always delish!
Lunch place : Sushi Kim (best sushi in the city!)
Drinks : Baldwin Barmacie
Music : I’m a top 40 kinda girl
Book : ashamed to admit it’s been a while since I’ve read anything great
Instagram : OBSESSED.
Mademoiselle Jules
Photography by Patricia Brochu