New cool brand alert: Berenice
I recently discovered ‘Berenice’, while visting the “Show and Tell Fashion” boutique. An iconic French brand known for its signature cashmere jumpers with wing motifs. The brand has undergone a fresh transformation under Artistic Director Natacha Basic. Embracing a 'retro cool' style, Berenice now offers a laid-back yet elegant wardrobe that defines the Parisian 'cool girl' aesthetic.
Not only are they delivering style, but they’re doing so with a more responsible approach—focusing on limited editions to avoid overproduction. From soft, sustainable materials like silk, recycled cashmere, linen, and cotton gauze, their Winter 2024 lineup is a dream for those who love a mix of elegance and eco-friendliness. Expect ecope faux fur jackets, modular suits, and creative combos like wool and faux leather, or lace and sequins, all with clever cut-outs that give these pieces an unexpected twist.
Plus, Berenice is upping its game with improved transparency: QR codes on labels will link to detailed info about each piece’s production. And, a second-hand area is in the works, making it easy to shop sustainably. By blending tradition with innovation, Berenice is establishing itself as a go-to brand for fashion lovers who seek style, authenticity, and a more responsible wardrobe.
Berenice’s new direction reflects a seamless fusion of timeless elegance and modern edge, capturing the essence of effortless Parisian style. Each piece is designed to feel versatile, making it easy to mix and match while maintaining a sense of individuality. From cozy knits to flowing dresses and tailored essentials, Berenice offers a well-rounded wardrobe that balances comfort and sophistication. With a focus on high-quality craftsmanship and sustainability, the brand continues to inspire with collections that exude authenticity and a love for refined yet relaxed fashion.
At the heart of Berenice is a passion for crafting pieces that are not only stylish but deeply wearable. The collections effortlessly transition from day to night, making them perfect for the dynamic, on-the-go lifestyle. Think oversized cardigans that can be thrown over jeans for a casual outing or paired with a chic dress for an evening event. This adaptable approach is part of what makes Berenice so appealing—it’s all about finding beauty in simplicity while allowing room for personal expression.
I instantly fell in love with that burgundy jacket. The design is so unique—the back has a bomber jacket vibe, while the front resembles a sleek blazer. It’s a combination I’ve never seen before, making it both edgy and refined. It’s the kind of piece that makes a statement and adds a bold touch to any outfit!
I usually keep up with the latest fashion brands, but somehow Berenice managed to fly under my radar until recently. I was pleasantly surprised to discover this really cool French brand with its perfect mix of retro vibes and Parisian elegance. It's always exciting to find a label that brings a fresh perspective, especially one that combines laid-back chic with quality craftsmanship. Berenice is definitely a gem I’m glad I found!