Exactly 10 years ago, on May 7th, 2014, I dipped my toes into the vast ocean of content creation with my very first blog post. Little did I know that this would mark the beginning of an incredible journey—one filled with growth, learning, and countless memories. As I celebrate this milestone, let’s take a trip down memory lane, revisiting the moments that have defined my 10-year adventure as Mademoiselle Jules Jewelry.

Year 1: 2014 - The Spark Ignites

It all began on May 7th, 2014, when I hit publish on my first blog post. Inspired by Garance Doré, whose art is still up on the walls of my office, I began my journey as a content creator.

For those who don’t know, Garance Doré is an established blogger, illustrator, photographer, and author (talk about accomplished!). She has worked with some of the most renowned fashion institutions, including Louis Vuitton, Dior, Prada, Chloe, Celine—the list goes on! I got the chance to meet her in 2014, and she gave me a drawing of hers. Since then, this piece has hung in my office as my inspiration!

Year 2: 2015 - Building Bridges

As Mlle Jules gained momentum, I found myself collaborating with esteemed brands like Holt Renfrew and Aritzia. From the glitz and glamour of fashion events to the charged energy of New York Fashion Week, each experience fueled my passion for creativity. And amidst it all, I remained steadfast in my commitment to authenticity, carving out a niche in an industry where youth often takes center stage—I was one of the only 30-somethings in Montreal who was creating content on a regular basis! And I was loving every second of it.

Year 3: 2016 - Embracing Change

In June 2016, motherhood welcomed me with open arms as I welcomed the arrival of my third son. Balancing the demands of family life with my fast-growing career proved to be a challenge, but one that I embraced wholeheartedly. From capturing precious moments with my growing family to collaborating with brands like Guerlain, this year marked a period of personal and professional growth.

Year 4-6: 2017-2019 - Milestones and Memories

From securing a major contract with Atelier Rockland to partnering with iconic brands like Revolve and Birks, these years were defined by milestones and unforgettable moments. The Atelier Rockland contract, in particular, was a crazy moment for me. I was driving down the 20 one afternoon, and my son pointed out the window and said, ‘Mommy, it’s you!’ Seeing myself on a billboard along the highway was a crazy moment that made me reflect on the previous years as a content creator. This moment solidified my presence in the fashion world.

This is also around the time that my signature style—socks with heels—became a trademark of my brand. I was having fun and being creative with content creation while also being established enough to be recognized for my personal style—win-win!

Year 7-9: 2020-2022 - Navigating Change

The onset of the COVID-19 pandemic brought about a shift in perspective as I explored new avenues for creativity. I began sharing my cooking journey with my followers, which quickly gained traction. Before I knew it, I was collaborating with food brands and sharing recipes on my blog on a weekly basis.

I embraced change with resilience and optimism. From this shift came another exciting project - Launching Mademoiselle Jules Jewelry. This was something I had always wanted to do but never felt like I had the time to put my all into it (until COVID, that is). I’ve always had an eye for jewelry and styling, and I loved jewelry shopping. One night as I was packing a bag to travel and found my bag overflowing with things, I thought to myself, “if only I could bring 1 pair of earrings and just swap out little charms.” From this thought alone, the Mademoiselle Jules Jewelry project was born, marking a new chapter in my creative journey.

Year 10: 2023 - Recognition and Gratitude

Looking back on the past decade fills me with gratitude for the opportunities and support that have shaped my career. From major brand trips and campaigns to celebrities endorsing Mademoiselle Jules Jewelry, each milestone has showcased the power of passion and perseverance. As I look ahead, I’m excited to continue pushing boundaries, exploring new collaborations, and sharing my creativity with the world.

Year 11: 2024 - The Journey Continues

As I embark on the next chapter of my creative journey, I’m filled with excitement and anticipation for what lies ahead. To all my followers and supporters, thank you for being a part of this amazing adventure. Whether you’ve been with me since the beginning or joined along the way, your support inspires me every day. Here’s to another decade of creativity, collaboration, and unforgettable moments. Cheers to the future!