Since Lululemon opened over 15 years ago, it has prided itself in being more than just a retail store. Its brand identity is unique to each community, bringing together like-minded people who are passionate about leading a healthy lifestyle. Their most recent campaign, OM Canada, is a celebration of this phenomenon that has spread symbiotically with the active wear collection we all love and support. Each store functions as an autonomous entity and has organized special events specifically tailored to their respective community.