Luxury Avenue mademoiselle jules mlle jules

Sexy cars, racing adrenaline, festivities combined with a philanthropic goal...

 Ferrari 458

Ferrari 458

Luxury Avenue is an event benefiting the Jewish General Hospital.  The first of its kind in Montreal, this event has attracted a diverse group of participants, including hospital supporters and many car enthusiasts. Almost 200 participants had the pleasure of enjoying a day at the Icar circuit and the opportunity to get behind the wheel of Ferraris, Lamborghinis, Mustang GTs, Jaguars and Land Rovers and experience these exotic and powerful cars.

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Go Kart Go! Isabelle Tremblay, honorary Chair of the event, showed the boys how it's done on the track with every lap!

Most importantly, the proceeds from this event will be used to benefit three important causes at Montreal’s Jewish General Hospital (JGH): the acquisition of a second MRI machinethe Rapid Assessment Zone of the Emergency Department and the Neonatal Intensive Care Unit

The JGH is renowned for offering an exceptional level of service in healthcare. Securing these new services, will ensure the hospital’s continued success in providing cutting edge medical treatment and essential care to its patients.

While the boys lined up to play with their toys, the ladies got pampered at Rouge Nail Bar on the go and wrapped themselves in the finest furs from Lysa Lash Next Generation fur.


This adrenaline filled day continued with a sensational "Chic Evening"  of cocktails, dinner and dancing with DJ Yossi.

Over and above it's glamour, the Luxury Avenue raised over 525 000$ - Many thanks to the Honorary Chair Isabelle Tremblay, Co-Chairs Danielle Bitton, Natalie Voland, Stéphane Bismuth and Bernard Poulin, the Honorary Doctors Dr Marc Afilalo, Dr Mark Levental, Dr Apostolos Papageorgiou, the committee members, the various sponsors and the participants.

It has been a truly gratifying exeperience and honor to be a member of the committee and have the opportunity to contribute to such a phenomenal cause.  Special thanks to Betty Elkaim, Mary Etzitian and the rest of the organizing team for their unbelievable dedication to the cause. 

For more information about the cause or to contribute, please visit:

Luxury Avenue Website: 
JGH Foundation: 

Mademoiselle Jules

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Photography by Patricia Brochu