Sabina Musayev
There is never a shortage of new talent in the fashion world, but that doesn’t mean that every designer that hits the scene has something new to offer. We’ve seen so much of the same, and of course some do it better than others, but rarely does a designer come along and truly offer something special.
That’s what I love about TNT Fashion. Always ahead of the trend, they carry the newest and coolest brands. Highly curated, they make the hard picks, so you don’t have to. The New Trend is accurately named, because they have the eye for the hottest upcoming trends. I do so much of my shopping there and always walk out with pieces I can really wear, and re-wear, and re-wear – most of my TNT picks quickly become my essentials.
I recently discovered Sabina Musayev at TNT. Founded in 2011 by a couple Meir Moyal and Sabina Moyal Musayev, the womenswear brand is based out of Israel. Originally from Baku, Azerbaijan, Musayev has created effortless fashion while honouring the poetry of tradition and femininity. With a flair for modern sensibilities, Musayev is an Engineering and Design graduate who is also a third-generation tailor, using her techniques and artistry to create decorative pieces that feel elegant and romantic as well as comfortable and functional.
Sabina Musayev is sold in select stores and obviously TNT is one of them. The ready-to-wear brand captivates me mostly because every single piece has a touch of effervescence. The textiles are all flowy and have such breath to silhouettes and each piece is uniquely decorated with elements that kick everything up a notch. Like a bohemian hitting the city nightlife, or the urban girl traipsing the beachy runways.
Working with TNT, I have had the opportunity to discover so many brands. Whether you’re shopping there and buying them out or simply browsing the racks for inspiration, you can feel how much passion the staff have for fashion. I launched my blog there 6 years ago and have felt the support of my fellow fashion lovers ever since.
Elevating my looks one designer at a time, Sabina Musayev really caught my eye this past shopping trip – and when I broke out my mix-and-match patterned cami and skirt in Tulum, I felt like I had found a brand that represented my beach style, street style, and party style. How’s that for versatility!?