Josie Maran's Beauty Secret
We’ve heard it all before – the next, latest and greatest skincare trend that will rejuvenate your skin à la Benjamin Button. Cut to women all over the world flocking to their nearest drugstore. I kid you not, I have tried every single beauty product out there that claims to rewind the clock – and why shouldn’t I? I love my skin and I want to treat it with the treatments it deserves. Something replenishing, nourishing and if it smells amazing, then that’s a bonus.
Argan oil is no mystery to skincare aficionados. The benefits are insane. I remember when I was in Morocco and found Argan oil, I swear it felt like I had discovered the fountain of youth. Little did I know back then that Josie Maran had curated an entire beauty/skincare line built on Argan oil.
You’ve probably heard it before, but as the story goes, Josie Maran was traveling Paris and met a woman who had the most youthful looking skin. She was floored to find out that the woman with the skin of a 50-year-old was in fact 70. She asked her secret and was let in on what would be the beginning of her entrepreneurial journey.
Josie Maran is all about clean beauty, which means it’s not only cruelty-free and vegan, but it is also exempt of a list of over 50 toxic ingredients. Her commitment to delivering only the purest form of Argan oil is unparalleled on the market – I mean aside from just smothering yourself in the Argania spinosa L. tree, which I’m certain I would do if given the chance (kidding!), but it is used as an oil for dipping, and that I have tried and it was absolutely delicious!
Having developed an entire skincare and beauty brand, Maran has also started making bath products that are legit to die for. They smell sensational and the natural goodness just seeps through your pores. She sets the bar and I seriously believe that when you try out any of her products, you will be hooked. The Argan Sugar Balm Body Scrub is delectable – scrubbing away impurities and leaving your skin soft and smooth. The Pineapple Enzyme Pore Clearing Cleanser not only smooths but also cleans away any rough and congested skin. Don’t get me started on the Argan Liquid Gold Self-Tanning Oil, because the name basically says it all – it is liquid gold!
I have a few favourite staples that have quickly become part of my daily routine. I love the smell of the Whipped Argan Oil Body Butter – I keep a vat of it by my bedside and slather myself in it come bedtime. It’s so hydrating and softening, but what I love the most is how lightweight and non-greasy it is.
The Argan Beta Retinoid Pink Algae Serum creates a barrier on your skin, and is claimed to be revolutionary. I don’t know the science behind the pro-retinol revolution, but I can say that this naturally derived pink algae serum certainly reduces the look of fine lines and wrinkles. Speaking of barriers, I am a serious advocate for sunscreen and the Argan Daily Moisturizer SPF 47 works wonders. It is so easy to smooth on and I love the fall/winter combo of moisturizer and SPF. It eliminates a step and since we live in a cold city, we don’t need the intense SPF that summer requires.
Last but not least is the Pure Argan Milk™ Intensive Hydrating Treatment, the skincare product you never knew you needed. Silky and rejuvenating, the micro-droplets of pure Argan oil give your skin the deep hydration of a super-intensive treatment – and the result is that fresh and young, radiant glow.
First it was Moroccan oil for the hair and now Argan oil for the skin. I think they are onto something out there in the Middle East and I am super grateful that we’ve found a way to bottle it up and have access here in North America. From protecting against sun damage and treating acne and scars to the incredible anti-aging benefits, Argan oil is the beauty secret we’ve all been searching for. What’s your beauty secret?