3 Years of By Mademoiselle Jules
Three years ago, Mademoiselle Jules began as a dream — a vision to create timeless, versatile jewelry that speaks to bold, confident women. Today, as we celebrate this milestone, I’m reflecting on the incredible journey: from launching my first collection to seeing our pieces become part of your everyday stories.
What started with just 4 SKUs has grown into a jewelry brand with hundreds of pieces, each one crafted to inspire confidence and self-expression. Over these past three years, Mademoiselle Jules has evolved in ways I never imagined — partnering with incredible brands, collaborating with inspiring influencers, and, most importantly, becoming part of your everyday moments. I’m beyond grateful for the unwavering support from our community. Every order, post, and message fuels my passion to keep creating and evolving.
Over the past three years, I've had the privilege of shooting campaigns in some of the most inspiring places — from the streets of Paris to the sun-soaked vibes of LA. Each destination has shaped our story, bringing new energy and creativity to the brand.
This anniversary isn’t just about looking back, but also about what’s ahead. I’m excited to keep evolving, creating, and connecting with all of you who have made this possible.
Creating Mademoiselle Jules Jewelry has been an incredible journey, filled with lessons that have shaped me as a designer and entrepreneur. Here are some of the most valuable insights I’ve gained:
1. The Power of Adaptability
Success comes from staying flexible—whether it’s evolving designs to match trends or adjusting strategies to navigate market shifts.
2. Quality Over Quantity
Investing in high-quality materials and craftsmanship builds long-term trust and loyalty with my customers.
3. The Value of Meaningful Collaboration
Partnering with content creators who truly align with my brand has elevated my reach and deepened my impact.
4. Building a Strong Team is Crucial
Restructuring and training my staff reminded me how essential it is to have dedicated, skilled professionals who share my vision.
5. Consistency Drives Growth
Regular social media posts, newsletters, and campaigns have reinforced that showing up consistently is key to building a loyal customer base.
6. Customer Feedback is Gold
Listening to my audience has led to exciting innovations—like introducing interchangeability in my Holiday 2024 collection.
7. Marketing is as Important as Design
Creativity alone isn’t enough—strategic marketing and storytelling are essential to emotionally connect my jewelry with the right audience.
8. Saying No is a Superpower
Prioritizing key opportunities over spreading myself too thin keeps me focused on what truly aligns with my brand’s vision.
9. Every Piece Tells a Story
Jewelry is more than an accessory—it holds memories, emotions, and meaning, shaping my creative process.
10. Self-Care Fuels Creativity
Balancing motherhood with running a business has taught me that taking care of myself is essential to leading with clarity and passion.
Over the past three years, Mademoiselle Jules Jewelry has been a journey of creativity, passion, and self-expression. I’ve designed countless pieces, each with a story, a purpose, and a vision in mind. But the ones I find myself reaching for the most lately are those that feel effortlessly personal—pieces that blend timeless elegance with a modern edge. From bold statement rings to delicate, interchangeable necklaces, these designs have become my everyday essentials, effortlessly elevating my looks while holding deep meaning. Seeing them become part of your moments, your memories, and your personal style is the most fulfilling reward of this journey.
I want to take a moment to say thank you—from the bottom of my heart. Your love, support, and excitement for my designs have meant everything to me. Every message, every purchase, every time you’ve worn my pieces and made them your own—it’s been the greatest honor to be part of your stories. This journey wouldn’t be the same without you, and I can’t wait for all that’s ahead. Here’s to more creativity, more beautiful moments, and more jewelry that makes you feel like your best self.