It’s become quite common that celebrities have crossed over from the world of acting and modelling to realm of business. We’ve seen incredible success stories from Gwyneth with Goop and Jessica Alba with the Honest Company to Rihanna with Fenty, there’s no shortage of spillover from Hollywood to the entrepreneur life. Well, here’s another mogul who went from spending hours in the makeup chair, questioning why beauty products couldn’t be both healthful and high-performance. When she couldn’t find a line that lived up to her standards… she created one.

Josie Maran’s beauty line basically all stems from one natural ingredient: argan oil. Argan oil nourishes, hydrates and protects on a deeper level to go beyond the skin’s surface and restore what is underneath. She’s created a line that is mindful, environmentally responsible and powered by a belief that beauty exists everywhere. I have kind of fallen in love with this brand and can attest to the amazing results! Here are my top 5, but trust me, it was hard to narrow down.

I use the Pure Argan Milk around my eyes before anything else. It acts as a double agent, plumping and hydrating the delicate area. It’s 100% natural and both repairs and fortifies in a weightless way. It’s lightweight but penetrates deep, and is jam-packed with antioxidants, vitamin E, and of course, our good friend, argan oil.

There are so many SPFs out there, it’s impossible to choose, but what I love about the Josie Maran Argan Daily Moisturizer SPF 47 is that it is both a moisturizer and a sunscreen. It has this innovative technology called SunBoost ATB, which is a powerful sun protector, but also boasts the benefits of argan oil-infused moisturizer, so you’ll be boosting the beauty benefits of the sun while also staying protected from its potential damage.

I wrote up my top 5 vitamin C serums before I had the chance to try the Argan Bright Skin Vitamin C Serum and now I want to backtrack and call it a top 6, because wow! the Josie Maran vitamin C truly lives up to its hype. Fighting against hyperpigmentation and diminishing dark spots, I instantly feel my face glowing from this serum. You must try it!

The 100% Pure Argan Light is a cult-favourite and I’m on board. I use it to prime my skin before I start my makeup application. It’s light and quick-absorbing and works to improve and nourish my skin as a moisturizing base, while also hydrating and visibly reducing fine lines and wrinkles. I swear it’s all in the secret power of argan oil – oh! and here’s another thing: the glass bottle is recyclable and made from amber, which filters out damaging blue and ultra-violet light, both of which break down the potential benefits and potency of the oil. She’s thought of everything!

The Whipped Argan Oil Be True is beyond delicious. Hydrating, silky and fast-absorbing, the body butter replenishes and revitalizes the skin with one fell swoop. Its velvety texture softens and smooths, yet also firms the skin. Made of shea butter, white tea extract and avocado oil, I am obsessed with this clean, fresh butter perfection.

There are a few other products that I can’t wait to try and also some that I’ve been hooked on for a while, like the Self-Tanner (read about it here) that I’ve been using since my last trip to the beach. Have you tried any of the Josie Maran products? Tell me about it!

Photography by Patricia Brochu